Telling It Like It Is: How To Build A Multi-Million Dollar Network Marketing Organization Part 3
Why Attraction Marketing?
The simplest and most straightforward answer to this question is: because it’s the right thing to do today. The internet has definitely made our lives more sophisticated, but at the same time, it made our means of communicating with others much simpler. Back in the 70′s, the primary technology for getting our message out was direct mail. It was costly and slow. Now, it’s e-mail: instantaneous, extremely efficient and cost-effective. That sums up the difference on how information used to move then, and how it moves now. In short, times have changed. In my opinion, our three most valuable assets are
health, time, and information. Without health, our time will be limited. Without information, we will be lost, no matter where we are or what we’re doing.
We have to change with the times. Otherwise, we will be left frustrated and burned out. Attraction Marketing works today and in the near and distant future. It makes perfect sense. Ask yourself: would you rather search out information in your own pace or would you rather be spammed with the information you’re looking for? Which scenario would you rather participate in? Most of us, just like you, would prefer searching out information on our own instead of being spammed.
How do we start the Attraction Marketing ball rolling? We do this by giving away valuable content that a lot of people are looking for. Giving away free stuff is very powerful. Remember the “Girls Gone Wild” campaigns of the past? Those people were able to persuade countless young women to engage in compromising actions in front of a camera…in exchange for a free shirt. Think about it: a free shirt. I really didn’t want to use this example to illustrate my point, but in my opinion, it’s the best example to use in showing the real power of giving away something for free.
I’m assuming majority of our readers are currently Network Marketers or looking into this profession as an option either for now or sometime in the future. The title of this article pretty much validates my assumption. Let’s ask ourselves one very important life-changing question: What is the most valuable commodity to ALL Network Marketers no matter where they are or what company they’re promoting? Are you ready? Drum roll, please… It is…L-E-A-D-S. I’ll take it a step further: laser-targeted, pre-qualified leads with credit card in hand, ready to buy.
In this profession, whoever has a machine that produces an unlimited flow of pre-qualified, laser-targeted leads on a daily basis for the rest of time has power. People who are involved in this profession will be attracted to that person like a strong magnet to metal. Why? That’s just the way it is. That’s the flow of nature in this profession.
It doesn’t matter what we’re marketing in our primary MLM company. Whoever has this lead-generating machine set up right will be a top producer in his or her primary MLM company in a fairly short period of time. If we choose not to set up this machine, we will not go far in this profession and we will struggle. That’s also the flow of nature in this profession. Just like in the transportation profession, whoever is involved needs to know how to drive. Those who can’t drive will not go far and will struggle in that profession.
Fortunately, it’s 2011. There’s already an existing machine out there that’s been built and carefully designed to supply anyone of us who chooses to plug into it a steady source of unlimited, pre-qualified, laser-targeted leads for our Network Marketing business. All we have to do is plug into it and it will immediately fire up. We’ll talk about this more in a bit. In the mean time, let’s talk about the blueprint for Attraction Marketing.
Every engine needs a blueprint before it could be built. When we ran into this blueprint, we were immediately blown away. It made perfect sense. It’s the right thing to do today. This blueprint is Mike Dillard’s Magnetic Sponsoring. The main concept of Magnetic Sponsoring is this: instead of us chasing a hungry dog with food, let’s lay down the food within the dog’s peripherals and let him slowly probe the food on his own. Sooner or later, the dog will end up eating the food on its own terms because it’s hungry. The whole process happens flawlessly with ease instead of with force and pressure.
The next question is: where do we get the food to give the hungry dog? Do we make it from scratch or do we buy it in the store? What would be easier? Obviously, buying in the store would be much faster and more efficient, most especially when we are beginners. We don’t have to worry about making sure it’s done right. It will be right every single time. That’s the key. At least in the beginning, let’s primarily focus on giving away the food instead of making the food. That way, more hungry dogs will come our way to eat our free food. Now, here’s the magic. When we feed a hungry dog, that dog will be attracted and grateful to us because we solved its primary problem: hunger. We will even end up having influence over that dog if it ends up liking our free food.
The machine that was built using the Magnetic Sponsoring blueprint is My Lead System Pro (MLSP). The whole vision of Magnetic Sponsoring is carefully implemented with this machine. It will work when we decide to work it. I’ve seen people who decided to use MLSP to implement the Attraction Marketing model go from struggle to phenomenal success in a very short period of time, usually anywhere from 6 months to 2 years depending on the efforts they put behind the machine. Here’s the catch, though: MLSP will only work when we do. It will not work on its own…much like anything else. When we truly understand and accept that, magical things will happen in our lives. We will be able to conquer the Network Marketing mountain. That, my friends, is the stuff dreams are made of.
Tagged with: attraction marketing • how to build a multi-million dollar mlm organization • how to build a multi-million dollar organization • magnetic sponsoring • Mike Dillard • MLM • mlm success • mlsp • my lead system pro • Network Marketing • network marketing success • pete zafra • pj zafra • success • telling it like it is:how to build a multi-million dollar network marketing organization • the zafra group
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