Apple is gearing up for a major war against Google and Amazon to control your home

The return of the HomePod was only the first step. Apple would prepare several products to conquer your home, including connected screens, a kind of iPad that could be attached to a wall or on a base.

Apple conquers your home again! Which he brought back his HomePod to life yesterdayApple would have other ambitions, even stronger, to settle everywhere in your house.

Apple, ready to invade the bay Echo Show

Mark Gurman, still the one who reads in Apple as in an open book, actually indicates that the Cupertino giant would work on different products to compete with Amazon and Google. One would be a more capable Apple TV, expected in the first half of 2024, and another would be a touchscreen device for home automation. In other words, Apple would attack the segment of connected devices with display, which it has so far kept its distance from.

The arrival in the world of connected screens would begin with a first product, which could look like an entry-level iPad. It could control the temperature in your home, as well as the lights, while playing videos or enabling FaceTime calls. One can easily imagine that this product will find a way in between the one drawn by the Echo Showfrom Amazon, and The Pixel tablet from Google, once placed on its Dock. The Mountain View giant’s tablet is not yet on the market, but has been revealed bit by bit over the past year.

Home automation, and nothing else Matters

Apple would also consider creating a dock for its iPads, which would have at least two advantages. First of all, keeping it always charged, which is not a given for a product that everyone in the family can use and which is sometimes abandoned regardless of its charge level – yes, we are thinking of you children… So it could be a way to give it more foothold and relevance in the house as a home automation hub, since Apple’s tablets already have competences in this area.
We saw it yesterday with the new HomePods, Apple keeps its promise and now integrates Matter into its devices. The purpose of the protocol is to bring together all the products that, when touched, make up the fledgling home automation that has been installed in our homes for a few years, regardless of whether it is lamps, thermostats, any roller shutters, etc.

In any case, Mark Gurman indicates that this home “tablet” could be attached to a wall or other places thanks to a system of magnets, which would move it away from the role of classic tablet. But Apple would also have considered producing larger connected screens for the home. Screens so big they could be small TVs? Nothing is said in this sense, but Steve Jobs said in his biography that he had pierced the secret of the television of tomorrow, and we are still waiting for it.

Siri, sensors and an affordable future?

This plan to reclaim your home, which has been neglected by Apple until now, will naturally rely on Siri. The voice assistant is already the easiest way – if not always effective – to quickly control the lights in your home or start a series on Apple TV. It will of course be necessary for the assistant to develop, achieve reliability and potential.

Nevertheless, combined with new sensors, such as those that measure temperature and humidity in the air – which are already present in the new HomePods and will soon be activated in the HomePod mini via an update (iOS 16.3) – home automation could gain interest .

Once again, it is on the integration between hardware and software that Apple will find its meaning and build its strengths. While it’s been a bit spotty lately, its proactive stance on defending personal data may also give it an edge.
Only two puzzles remain to be solved. The first, finding the right form factors to settle in the different rooms of our house. The second, setting prices that get as many people as possible to take the plunge. Much cheaper, the HomePod mini has slipped into many homes, where the HomePod remains much more powerful but much more expensive. Let’s hope these newfangled iPads don’t cost an arm and a leg…



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