News JVTech Apple would count on sweeping its collaboration with Samsung thanks to a technology developed in-house
Apple has been actively working on the design of its own screens for several years, and the company seems to be quite close to concretizing its ambitious project: to become independent from some of its historical suppliers. It can begin as early as 2024.
To equip its various devices with screens, be it iPhone, iPad or Apple Watch, Apple can now count on two major suppliers: Samsung and LG. The two South Korean companies have long collaborated with the Cupertino company, but right now they might have a bit of a cold sweat.
“Made in Apple” displays, a long-standing ambition
Apple has been working internally on its own microLED displays for at least 5 years. The rumor goes back to 2018 and then it was the already knowledgeable Mark Gurman of Bloomberg that evoked a very large development team, about 300 people at Apple. Suffice it to say that for the American company the subject has therefore been very serious for a long time.
However, Apple would have taken a lot of delay, since its original plans called for an arrival on the market of its first “home” screens in 2020. Production costs and several technical challenges, undoubtedly linked to the Covid-19 pandemic, have pushed the company to have its schedule . But now the situation would be clearer with Apple.
Apple Watch, the first product with a microLED screen signed Apple?
New information released this week by Bloomberg allow put Apple’s screens back in the spotlight. In fact, the American company would have plans to start using its own screens from the end of 2024by equipping its future generation Apple Watch with its own microLED panels. Currently, the company’s connected watches are equipped with OLED panels supplied by various suppliers. This is clarified by the American media tests have already started internally on prototypes based on the Apple Watch Ultrathe company’s top model.
And all this would be just the beginning. In fact, Apple would then have the ambition to do the same with its other devices such as the iPad and iPhone. Presented as brighter, with more vibrant colors, Apple’s new micro-LED display would offer better calibration and thus better overall reproduction.
Towards more independence for Apple
Of course, Apple allows you to design your own components total control over the nature of its various products. But it is also a very effective solution to become independent of its historical suppliers. Developing and producing its screens would therefore make it possible for the American company largely freeing itself from Samsung, LG and a handful of other vendors mostly Asian.
In recent years, Apple has already cleaned up its partners, including producing its own ARM Apple M1 and M2 chips for its Macs and MacBooks. Previously, the company used x86 processors designed by Intel. This week, a rumor launched by analyst Ming-Chi Kuo suggests soApple also wants to replace the chips meant to manage Wi-Fi and 5G connectivity on its various devicesand which is designed by Broadcom and Qualcomm. The Cupertino company would consider replacing them from 2025 with models also developed in-house.
We can therefore expect major changes at Apple in the coming years, at least in relation to how the company will design its next devices. A quest for independence that promises to be interesting to follow.