CGR in Agen, a cinema at the forefront of 3D technology

With the explosion of streaming platforms such as Netflix, Salto or Amazon Prime, as well as channels that broadcast films only three months after their theatrical release, the cinema tries to be ahead of the game in terms of technology to offer a unique experience. This is the ambition shown by CGR in Agen, which has equipped its tool rooms with the latest technology. HFR, Laser, Atmos etc. complicated names but only one goal: to amaze your eyes and ears!

In 2009, Avatar offered for the first time the possibility to discover a “real” 3D experience in the cinema, thanks to a technological exploitation by the director James Cameron. But more than a decade later, the second part takes viewers even further. “We have equipped our theaters with the latest generation of projectors to accompany the release of the new Avatar, which has been confirmed as a director. It is a combination of three technologies, namely HFR, laser projection and Dolby Atmos”.

The promise of High Frame Rate (HFR or high frame rate in French) is a significant improvement in visual comfort, the main flaw of 3D and increased brightness. A technology that makes it possible to broadcast movies at up to 60 frames per second instead of the usual 24. Fluidity improved and complemented by the installation of the new generation of laser projectors, whose technology makes it possible to boost the primary colors and improve the color , the contrast and brightness, which have been changed by 3D so far.

A feast for the eyes, but the ears are not left out, as the CGR from Agen is also equipped with Dolby Atmos sound. “It is an immersive sound that surrounds you for an exceptionally realistic experience”, explains Pascal Humbert before concluding: “To date, rooms 1, 2, 3 and 4 are equipped with HFR technology, rooms 1, 3 and 4 with laser projectors and room 1 with Dolby Atmos sound”.

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