After SMS, RCS, WhatsApp or Apple Messages for Business, CM.com adopts Business Messages from Google CM.com consolidates its communication offer […]
After SMS, RCS, WhatsApp or Apple Messages for Business, CM.com adopts Google Business Messages
CM.com is consolidating its omnichannel communication offer by being named an “official partner” of Google for its messaging solution Google’s Business Messages. CM.com now includes this channel in its offer alongside other conversational channels (SMS, RCS, WhatsApp or Apple Messages for Business), allowing it to confirm its leading position in the world of omnichannel communication.
“The integration of Google’s Business Messages within our platform was a priority objective. We are delighted to be able to offer Google’s Business Messages to our customers so that they can provide the best possible experience to their own customers and take advantage of the enormous potential of this new messaging channel. comments Pierre Garrigues, Country Manager France of CM.com.
Perfectly integrated within the Google ecosystem, Business Messages allow brands to be accessible from Google Search and Google Maps, and their customers to initiate a conversation in a few clicks, without the need to download a new application. This new conversational channel fits perfectly into the customer journey, whether before or after an act of purchase and allows you to instantly receive a response.
In concrete terms, consumers can dialogue with a brand, to obtain details on the availability of a product, place an order or even contact customer support. Google’s Business Messages also offers a rich media experience by managing content such as photos or carousels, which allows brands to nurture conversations, encourage purchases and build customer loyalty.