ENIBLOCK – OHRAC uses the Eniblock(R) solution for the launch of its NFT horse racing marketplace – 04/11/2022 – 08:50

Paris, November 4, 2022 – The horse racing entertainment and initiation brand OHRAC announces the official launch of its NFT platform with the Eniblock® solution, France’s leading supplier of blockchain technology. OHRAC relies on NFT blockchain technology and the expertise of Eniblock® to make horse racing more accessible tomorrow and thus create a powerful community.

Democratizing horse racing is the primary ambition of the OHRAC (Owner Horse Race) project. Its founders, Pierre MESKEL and Nawfal FLAYOU, have imagined a brand new concept aimed at better understanding horse racing with the entry of digital cards (known as NFT, non fungible token). Based on blockchain technology, the project aims to expand and rejuvenate the population of this environment, which is struggling to recruit young “aficionados”. The OHRAC brand, with the support of Eniblock® and Tezos, has developed the first NFT marketplace specialized in horse racing, where future users will be able to buy (in real money or cryptocurrency), resell, exchange and collect digital cards real racehorses.

Supported by renowned ambassadors, such as Matthieu Abrivard, one of the best French crack drivers, and followed by many prestigious teams, OHRAC wishes to create a powerful community that can share the passion for horse racing on racetracks. OHRAC aims to become a major player in horse racing entertainment in France and internationally in the years to come.

On the OHRAC Marketplace, users can acquire and resell digital cards (NFT) on a first and second market. The first market consists solely of new NFT cards issued on the market by OHRAC. Purchases of these cards can be made in Euros (€) or Tezos (XTZ). The secondary market consists solely of cards sold by OHRAC users. Transactions carried out on the secondary market will be carried out exclusively in Tezos (XTZ). The user can freely set the price and duration of the auction for the card he wishes to sell. The value of these cards will evolve according to the performance of the horses during the races. Users will be able to use their digital cards (NFT) in a fantasy game and earn rewards.

OHRAC digital cards are based on Tezos blockchain technology. OHRAC does not sell technology. OHRAC is selling a product (with several uses) that is based on new technology that is just begging to be accepted by the general public.

The Eniblock® solution enabled the creation and development of this NFT platform, fully meeting the needs of OHRAC, while remaining accessible and easy to use. By integrating the wallet widget offered by Eniblock®, OHRAC has the possibility of quickly and easily onboarding its fans and collectors. Thanks to its social login function and its intuitive interface, the Eniblock® solution allows end users, whether they are crypto pros or beginners, to easily access the NFT market and securely store their valuable digital maps. In concrete terms, any user is able to buy NFTs without having to worry about the complex configuration of a wallet. A truly seamless journey that makes it easier to grow users and community, not only within the blockchain, but also in industries where users don’t want to follow complicated instructions to get their trading cards and start participating in horse racing.

This collaboration marks the start of a platform that makes horse racing accessible to a wide audience and brings inclusivity to an industry dominated by an older demographic.

Charles Kremer, CEO of Eniblock®, says: “The Eniblock® platform extracts complexity from Web3 and enables entrepreneurs and businesses to design, build and run their own NFT applications in no time. I am delighted to work with Pierre on such an important and promising project. Horse racing is a breeding ground for innovation, it’s one of the oldest sports in the history of the world, and it has remained unchanged. The cost of owning and racing real horses can be prohibitive, but NFT horse racing has a lower barrier to entry, making it more accessible and inclusive. The launch of the OHRAC Marketplace is a major step in our ambition to contribute to and lead the democratization of digital assets across all industries. »

Pierre Meskel, CEO of OHRAC, adds: “We are happy to have chosen the Eniblock® solution to meet our needs. With a white label solution, Eniblock® allowed us to reach the market quite quickly. For 4 months, we have been working together to develop the solution as much as possible so that it meets the need identified by OHRAC to satisfy our users. I am convinced that we made the right choice by retaining Eniblock® sharing the same values ​​on the real interest that this technology (Blockchain) can bring. I am convinced by the potential of this technology, which promises a bright future if you use it well. With Eniblock® by our side as a partner, we have all the keys to success! »

About Ohrac

OHRAC democratizes horse racing by providing entertainment and making the understanding of horse racing accessible. Buy and Sell! Choose the right horse that will progress over time and allow managers to make a profit by reselling the cards on the secondary market. Which manager will spot the future winner of the Prix de l’Arc de Triomphe or the Prix d’Amérique? To find out more, visit: https://www.ohrac.com

A sale of digital cards on the marketplace will take place on November 5, 2022 from 12 p.m. to 11 p.m. A live broadcast on Twitch will take place from 5 p.m. to 7 p.m. on our Twitch channel: https://www.twitch.tv/ownerhorserace

About Eniblock®

Eniblock®, an all-in-one SaaS solution, enables players in all sectors (finance, sport, media, social networks, health, etc.) to transform their business models by taking full advantage of the potential of Web3 through all types of tokens digital, on all blockchain technologies, from issuance to secondary market management, in accordance with regulations. To find out more, visit: https://www.eniblock.com


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