Fitbit prepares full migration to Google accounts

Fitbit will soon switch entirely to Google Accounts for new devices and featuresand as part of this transition, the company is also making some changes to how users can log in to

In other words, if you previously used the Google login method on the official Fitbit website, that method has now been removed as the parent company works to implement full Google account support.

While no date is offered, a disclaimer on reveals that the company is working on an improved experience that should arrive to users soon.

We’re removing the ability to sign in to your account with your Google credentials for an improved experience. To anticipate this deletion, make sure you know the email address and password you use for Fitbit. If you do not know your password, click Forgot password. For more information about your Fitbit account, including how to find and change your email address, see our help article”, reads the announcement.

Although Fitbit is moving to Google Accounts, the company will continue to operate independently, which the search giant has promised from the start.

Independent operation

Google completed the Fitbit acquisition in early 2021, and the search giant promised that it would not use user data for ads.

This action has always been about devices, not data, and we’ve been clear from the start that we want to protect the privacy of Fitbit users. We have worked with global regulators on an approach that protects consumers’ privacy expectations, including a series of binding commitments confirming that Fitbit users’ health and wellness data will not be used for Google Ads and that this data will be segregated from other Google Ads data” Google said at the time.

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