Google Ad Extensions Rebranded as Assets

– Advertising –

Google just announced that Ad Extensions will be rebranded as Resources in the Google Ads UI. The change will roll out over the next two weeks.

What it means. Previously, creating and managing assets such as call extensions or sitelinks was done in a separate step from the campaign creation process. Now when you set up a Search or Performance Max campaign, extensions (now assets) are created in the same step.

What does it look like. The Ads Manager preview tool will automatically update so you can see your ads extension assets. Google will also show recommended resources based on your campaign goals. Resources created during this step of the setup process will be available when working on other campaigns and ad groups.

– Advertising –

The new “Ads & Assets” menu. The “Assets” page will contain reports for all assets in the account. Titles and descriptions are in the “Asset” view while the “Association” table displays segments such as images and prices. To make it easier to view and analyze performance, you can also filter reports by resource type.

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A new report on wetsuits. With this report, you will be able to see how assets such as captions and sitelinks are performing compared to titles and descriptions.

Launch ETA. Unified reports in the “Assets” page will be rolling out over the next few weeks for all campaign types that previously supported ad extensions and the updated Combinations report will be rolling out in the coming months.

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Dig deeper. You can read Google’s full announcement here.

Why we care. New workflows and reports could give advertisers better insight into the performance of their campaigns and resources. Google’s UI revamp could also make creating and managing assets faster and easier, as it can now be done in the same step as creating the main campaign.

Keep an eye on your account to see if you have access to the new reports and familiarize yourself with the new layout. As always, be mindful of any assets created using machine learning and review them before they go live.

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About the Author

Nicole Farley is a writer for Search Engine Land covering all things PPC. Besides being a Marine Corps veteran, she has extensive experience in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacking.

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