Google buys AI-powered avatar startup to compete with TikTok

Google has acquired Alter, a startup specializing in the generation of avatars via AI, an acquisition that should help it better compete with TikTok.

Artificial intelligence today represents a very important part of our algorithms, and it will, without a doubt, progress greatly in the years to come. Today it is used in all fields, all industries. Tech giants need it, whether it’s to recommend content to us or to help generate content. Google has just acquired a startup specializing in avatars and their generation via artificial intelligence (AI).

Google has acquired Alter, a startup specializing in the generation of avatars via AI

Google has in fact very recently acquired, in all discretion if one can say so, a startup which is working on an algorithm for generating avatars powered by artificial intelligence, for users and brands on social networks. According TechCrunch, the Mountain View company would have paid around 100 million dollars to buy Alter. This acquisition will have taken two months, without Google announcing anything publicly. The search giant recently confirmed the acquisition, but without specifying the financial terms of this agreement. always according to TechCrunchGoogle would have acquired Alter to be able to better fight against TikTok.

An acquisition that should help it better compete with TikTok

Alter had begun to exist as Facemoji, providing a platform that other developers could use to add avatar creation systems to their own apps and games. Alter co-founder and COO Jonathan Slimak recently posted on his LinkedIn profile that he was beginning to “build Avatars at Google.” No one yet knows precisely how Alter’s team and technology will be able to help Google better compete with TikTok. YouTube Shorts, Google’s version of short-form videos, is already a big hit for the American giant. After a global deployment in the summer of 2021, Google announced last June that the platform had no less than 1.5 billion active monthly users.

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