Google hit by trademark lawsuit by analytics platform Visier

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The Google LLC logo is seen at Google Store Chelsea in Manhattan, New York, USA REUTERS/Andrew Kelly

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  • Visier provides predictive “people analytics” for HR
  • Lawsuit Claims Google’s ‘Vizier’ Machine Learning Software Will Confuse Customers

(Reuters) – HR analytics software company Visier Inc sued Google LLC for trademark infringement in federal court in San Francisco on Monday, saying Google’s machine learning software Vizier is likely to confuse employees. potential consumers.

Visier, of Vancouver says the U.S. District Court for the Northern District of California said the similarity of the companies’ names and products could mislead consumers into believing that Google’s software uses Visier’s technology, or that Visier “simply resells or repackages google technology”.

Visier asked the court for an unspecified amount of damages and an order to stop Google from using the Vizier name.

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Google has not commented on the lawsuit. Visier and his attorneys did not immediately respond to requests for comment on Tuesday.

Visier said in the suit that its “people analytics” platform takes data and “applies state-of-the-art machine learning algorithms to provide insightful predictions.”

The company, founded in 2010, said one in three Fortune 500 companies use its software.

Google’s Vizier is a machine learning model optimization service. The Visier lawsuit said Google’s in-house software had been “relatively obscure” before being integrated into its Vertex AI machine learning platform for developers last year.

Visier said he had discussed his infringement concerns with Google on several occasions, but had been unable to resolve the complaints.

This is Visier Inc v. Google LLC, United States District Court for the Northern District of California, No. 3:22-cv-05323.

For Visier: Tami Sims, Floyd Mandell and Carolyn Passen of Katten Muchin Rosenman

For Google: lawyer information is not available

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Blake Brittain

Thomson Reuters

Blake Brittain reports on intellectual property law, including patents, trademarks, copyrights and trade secrets. Contact him at

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