Google Manifest Update: What’s changing for your ad blocker

Many Internet users rely on ad blocking software or adblockers to optimize their browsing experience. If you are one of them, you can discover the changes that may soon happen to your browser and the solutions available to you to continue enjoying the Internet without ads.

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Google Manifest Update: What's changing for your ad blocker
Google Manifest Update: What’s changing for your ad blocker

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What is Manifest V3?

Google Manifest is an API (or application programming interface) that, among other things, determines how extensions work and how they can interact with your web browser.

From January 2023, Manifest V3 will be implemented and replace V2. This change has various consequences, especially regarding the extensions responsible for blocking ads.

This new version will in fact give Google more control over the operation of the extensions: the American company will thus be able to introduce new rules regarding the creation and execution of these programs and to allow or not certain changes made to your browser.

This update concerns not only users of Google Chrome, but also users of Mozilla Firefox or even Microsoft Edge, all these browsers are based on the same technology to work.

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How will this update affect my ad blocking?

The new version of the Manifest API will force ad blocking extensions to create a predetermined list of domains to block, instead of automatically blocking a set of web requests as is currently the case. In addition, it will limit the resources used by adblockers to work properly.

In other words, Manifest V3 can greatly limit the effectiveness of these apps against loading pop-up ads. A change that may seem surprising, but is not so much if we take into account the importance for Google of the income from these ads.

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How do I continue to enjoy ad-free browsing?

Although this update may have a negative impact on a large number of browser extensions, there is good news: there are other solutions to ensure safe and ad-free browsing.

The NordVPN application is completely independent of your web browser and secures all the data that passes through your devices. It will therefore not be affected in any way by the implementation of Manifest V3.

NordVPN comes with the Threat Protection feature, which blocks all annoying ads before they even manage to load. The tool also eliminates online trackers and prevents malware infection to maximize your privacy and security.

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