Google Prohibits Encouraging Customers to Delete or Edit Negative Reviews

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Google has updated its Misleading and False Engagement Guidelines on Google Maps Reviews to now prohibit requests to review or remove a negative review through offered discounts, free goods or services, or other inducements .

So if someone leaves you a negative review, you are not allowed to incentivize that person to update their review.

The new guidelines. The new guideline can be found here and it says “Content that has been incentivized by a company in exchange for discounts, free goods and/or services”. The additional line reads: “This includes requests to review or remove a negative review through offered discounts, free goods or services, or other inducements. »

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Why we care. Many companies would offer some form of incentive to have these people’s negative or neutral reviews updated. This is now prohibited in Google Maps’ updated content policy on user-contributed content. This is in addition to paying for, encouraging, or encouraging the posting of content that does not represent an authentic experience, or inducing positive reviews in exchange for discounts, free goods, and/or services.


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About the Author

Barry Schwartz is editor of Search Engine Land and a member of the SMX events programming team. He owns RustyBrick, a New York-based web consulting company. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be tracked on Twitter here.

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