Google Relaunches Flight Price Guarantee Program

Google is bringing back its Flight Price Guarantee program after its lifespan was cut short by the pandemic.

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The feature is just one of many significant adjustments made to travel products by the search giant, which also includes rail reservations and a focus on the “puzzling” tours and activities sector, as well as a controversial throwback to its carbon emissions calculator.

“There was something we were working on in 2019, a steal price guarantee,” said Richard Holden, vice president, product management, Google, at Google. Skift World Forum in New York on Tuesday. “Then the pandemic hit. This is something we are trying to renew over the next year or so. It’s an interesting opportunity and consumers really loved that we experienced it before. »

Holden also defended the search giant’s decision to eliminate contrail data from its emissions calculations. A BBC Report claimed it was “airbrushing” the impact of flights on emissions.

“That’s definitely not what we’re doing,” he told moderator Dennis Schaal, founding editor and managing editor of Skift, adding that the media coverage was “exaggerated.”

“We listened to the academics, but per flight there was still a bit of debate. We have decided to withdraw, but only from a temporary point of view. »

This information could come back in the next year or so. But before that, Google could expand its tours and activities services further, thanks to its ‘Things to do’ feature – despite phasing out its Book with Google tours booking tool.

“It’s an interesting space. It’s still a fragmented industry, there’s a lot more last-minute planning,” Holden said. “I still think consumers still don’t know where to find information. »

Meanwhile, plans are underway to expand its new Rail Reservations feature, which improves and streamlines the search experience on Google.com by connecting directly to rail operators.

Countries currently include Germany, Spain, Italy and Japan.

“As you can imagine, that’s just where we start,” Holden added.

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