On the African continent, where Western majors have very little presence, the music industry remains unstructured and music production is independent. For a young talent in music, it is still complicated to break through, to be broadcast and produced.
For the first time, a tech music company is taking on the African music industry. His role model: Netflix!
To succeed, it will integrate distribution, production and distribution at the same time. It is something unprecedented. This is equivalent to integrating the activities of Believe, Spotify and a music production company into a single company to serve the African music market.
Jaiye has already successfully started its distribution activities with an easily accessible application for Afro artists that allows them to immediately distribute their titles on all platforms such as Spotify, Deezer, etc. Jaiye’s revolutionary idea was to first build a catalog of artists before he began to distribute and hold its market upstream, the most difficult part of entry for a major.
Jaiye has also launched a production activity, following the same idea of promoting the emergence of African artists and focusing first on creating a catalog before creating the streaming application to distribute it.
Today, due to its history, a proven business model and a reliable business plan, it is starting a fundraiser to be able to distribute music across the continent with its proprietary streaming application Jaiye Music.
By building the largest catalog of Afro music, Jaiye Music sees itself becoming the essential streaming application that allows Africans to finally be able to consume their own music in a legal, simple and effective way in their own territory.
€8 million is essential for it to implement its action plan. Jaiye’s goal is threefold: to recruit, develop the application and settle in new countries (Côte d’Ivoire, Nigeria).
The success of this fundraiser will make Jaiye the Netflix of African music.
None of the big players like Apple Music, Spotify etc. have the right solutions for this market.
There is still a long way to go for Jaiye to reach its goal, but the company is already on balance: with €1 million in contributions to date, it will achieve more than half a million € in revenue by 2022, with figures in strong growth.
Jaiye already boasts of being the first application that allows artists to be distributed and broadcast worldwide in less than 48 hours after uploading their titles to the Jaiye Distribution platform.
Jaiye, which means “joy” and “hope” in Yoruba, respects copyright and allows artists living in Africa, or from the vast Afro-Caribbean diaspora, to monetize their titles by being paid transparently on a number downloads.
Jaiye now has 20 collaborators in France and a music production studio in Paris. The company is developing in the West Indies and West Africa with a branch and a studio in Guinea and an establishment in Cameroon. After launching in March 2021 and with no funds for promotion, Jaiye distributes more than 70,000 titles on 200 international music distribution platforms (Apple Music, Spotify, YouTube, etc.) in more than 150 countries, only to the African diaspora.
In short, for founders Valy Sylla and Jean-Yves Kokou, Jaiye is technology and music at the service of Afro-Caribbean culture.
450 million Africans have a smartphone, in three years they will be 650 million. Mobile is the spearhead of African economic development. Music is essential to Africans and more than a quarter of the time spent on mobiles is dedicated to listening to music. Even if they only have their smartphones to listen to music, it is hard to ignore Jaiye’s growth prospects and its market.