L’Oréal releases the makeup accessory imagined at Google

2023 seems to be under the sign of availability. While Sony has unveiled its first adaptive PS5 controller, which allows people with motor disabilities to play in the best conditions, it’s L’Oréal’s turn to present an inclusive innovation that will revolutionize the everyday life of millions of people. .

In fact, the French cosmetics group took advantage of CES 2023 to unveil HAPTA, a high-precision automated makeup applicator. It allows people with reduced arm or hand movement to apply makeup easily and “cleanly”.

When L’Oréal makes beauty accessible

As the L’Oréal group points out, 50 million people live with limited dexterity. Whether it is reduced mobility in the arm or hand. For many people, applying makeup is thus far from a pleasure. The products are difficult to handle and applying them correctly for a beautiful result is another story. As a result, the beauty of the future is inclusive for the cosmetics group. L’Oréal makes technology available to everyone… And accessibility.

HAPTA is a portable automated makeup applicator. It allows you to apply make-up in a precise, simple and adapted way for everyone’s mobility thanks to intelligent motion controls. It benefits from a magnetic attachment that can be rotated 360 degrees as well as a flexibility of 180 degrees. Therefore, the use is ergonomic and easy for everyone to apply makeup. It is possible to intuitively set the desired position, maintain it (of course) and lock the setting for future use.

This combination of smart movements with custom accessories allows for an increased range of motion. It will be possible to easily open the packages and apply the make-up precisely. Something to change the everyday life of millions of people. HAPTA has an autonomy of one hour, which corresponds to about ten applications according to L’Oréal.

HAPTA uses technology created by Verily, a subsidiary of Alphabet (Google). Originally it was designed so that people with reduced mobility could use their cutlery and eat independently.

Good news, HAPTA will tip the nose this year. Lancôme will be the first brand to offer this technology. A lipstick applicator should be released in the coming months. There will be more cosmetics in the future.

In the process, the L’Oréal group presented its Brow Magic, an intelligent eyebrow makeup applicator. It promises a tailored result adapted to each face shape.

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