Eighteen Aquitaine companies will participate until January 8, 2023 at CES in Las Vegas, the annual consumer technology show with innovative products or software. The managers who have already tried the experience do not regret the trip’s investment for their development.
It is here global high mass of technological innovation in electronics: CES (consumer electronics show) opened its doors on Thursday, January 5 in Las Vegas and should welcome more than 100,000 visitors after the Covid period.
Again this year, 24 SMEs and start-ups from Nouvelle-Aquitaine are participating under the region’s banner, including 18 based in Aquitaine. Nouvelle-Aquitaine is also the second region in terms of innovation. While a few companies have increased trips to Nevada in recent years, two-thirds are going there for the first time and are financing most of the trip. Price of the stand, plane tickets, accommodation, the amount quickly approaches 15,000 euros for a delegation or even up to 40,000 euros for an independent presence in the “marketplace”.
This year there are nine companies from Gironde, three from Pyrénées-Atlantiques, one from Landes and one from Dordogne among the exhibitors.
This is the case of Flovea, a plumbing company for professionals, based in Saint-Paul-lès-Dax, which has entered well into “green technology”, green and ecological technology. The company is already participating for the sixth time at the American fair.
Eight years ago, its founder, Thierry Mignot, developed the “predictive flowbox”, a connected solution that allows real-time management and monitoring of a building’s water network via a dedicated application. “We can thus remotely shut off the water in the event of a leak, or even try to predict the leak thanks to artificial intelligence” explains the manager, a former plumber who sent three employees to CES this month.
For the company of 50 people is in full development with the launch of a subsidiary in Dubai, a region where water management is closely followed. “We now want to implement in the US” adds Thierry Mignot. “Our solution sells well in France and is of interest to the Americans. It is a difficult and demanding market, but we are of interest to distributors. We had already won an award in 2019 at CES. This will still allow us to be seen and take the global temperature.”
If the boss admits to getting only “little feedback” during the first participation, persistence and work have paid off. “We received encouragement from our peers to continue in our projects”.
Seven companies also only go there as visitors. This is the case of Goupil in Lot-et-Garonne, which specializes in the construction of electric utility vehicles for the collection of baskets or containers, for the maintenance of parks and gardens. They had held their ground in 2022. On Thursday, January 5 in Las Vegas, tomorrow’s electric cars were the attraction.
“We were able to discover and meet suppliers with high added value (battery, screens, active safety system) because this show is the ideal opportunity to observe the major trends in the mobility industry (technological choices, design, ergonomics)”, explains from Las Vegas, Philippe Hugue, commercial director.
“Yesterday we were able to listen to a speech by Carlos Tavarès, CEO of Stellantis (formerly PSA). It is very instructive about customer expectations”, says the director, who is already working on the future models, which will be released in 2026. 75% of the 3,000 vehicles produced each year are sold for export, primarily in Europe.
Rethinking mobility for travel is also the goal with VUF BIKES (33) or Buttairfly (33) for the city, traveling cleanly at sea with Aqualines (64) or even revolutionizing the transport of cargo at work with Flying Whales (33), which is at CES.
Other companies work on the factory of the future with the manufacture of parts in industry (Lynxter -64-), the smart city of tomorrow or the promotion of technology for the benefit of people (Orthonose or Satelia -33-).
According to Jérôme Leleu, former Bordeaux participant at the fair in 2017, former director of French Tech in Bordeaux, CES is a great opportunity.
There is plenty of preparation ahead. And it is very beneficial to go there for a product launch. It is to live at least once!Jérôme Leleu, director of Simforhealth
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He himself has had major consequences for his company. “SimforHealth had been recognized at CES as one of the 4 e-health innovations with giants like Phillips. This gave us a lot of reports. It changed everything!”, pe reminds the head of Interaction Healthcare and Simforhealth, two companies in e-health, more specifically training of healthcare professionals.
However, the director has since enjoyed doing other more specialized shows because CES remains generalist. At the beginning of 2021, a survey was launched among the 92 companies that had participated at least once in CES with the New Aquitaine delegation since 2017. Half had responded and the result was clear: 75% of them estimated their return of positive investments, even very positive.
Again according to the Region, 104 innovative companies have together been able to land 275 new customers and generate 4 million euros in revenue over the past six years. CES, established in 1967, therefore looks set to remain a winning operation.