Like its Pixel smartphones, Google will have taken a few years to release its own Pixel Watch connected watch. Its operating system for watches, Android Wear, was indeed born in 2014 and has since transformed into Wear OS. Mainly supported by Samsung, which has made it the flagship argument of its Galaxy Watch since 2021, Wear OS is still developing slowly in the landscape of connected watches (at Fossil, Montblanc, etc.).
Driven by a growing enthusiasm for the latter, Google has finally decided to integrate this market with its own watch, while we have been hearing about its development for more than 4 years. A long gestation which can be explained by the need to give birth to a sufficiently successful product and different from those offered by its partners, but also by the integration of the services of the company Fitbit acquired in 2021. A specification before also agree with that of the Pixel range in order to constitute a coherent ecosystem.
Still, the wait is now over, the Pixel Watch was indeed born in October 2022 and has no choice but to learn how to quickly ride to survive fierce competition. All the more ferocious as it is represented by major players such as Apple (Watch SE and Watch Series 8), Samsung (Galaxy Watch 5), Huawei (Watch 3 and Watch GT 3) or even Fitbit (Sense 2 and Versa 4), which continues to market its own connected watches.
Its first steps are also weighed down by a price positioning that is not aggressive, the Pixel Watch being launched in a single 41 mm format at €379 in the Bluetooth + Wi-Fi version and €429 with 4G LTE in addition . To get out of it, however, the Google watch seems to follow a simple strategy, that of blending into the crowd.