Public companies devoured by Google?

New controversy? Google looks set to take over French public companies. How CCI France, Pôle Emploi and our universities deliver the strategy for Google increase…

CCI France, an appetizer for Google?

We saw it in a previous article : The CCIs distribute nationally free training called “Google Digital Workshops”. However, this industrial spread on a national level is far from the artisanal dimension of a simple “Workshop”

We also had 100,000 web pages promoting Google on the CCI.FR site: 3,250 “Google Digital Workshops”, 6,950 “Google My Business”, 68,900 “Youtube”, an industrial media plan aimed at SMEs.

Met since, the leaders of the CCI do not want to communicate officially, although, according to them, they want to change the situation.

But Google is not satisfied, it is looking to bite into other market shares among young people, job seekers and students. According to Google already 700,000 people (SMEs, individuals, students, job seekers) and this is just the beginning…

Job Center, Google sauce?

December 2022, Google advances by leaps and bounds, it signs an agreement with Pole Emploi, industrializing its “Google Digital Workshops” training in the Ile-de-France offices of Pôle Emploi and partner sites such as Station F, Yookan, etc.

Job training and digital tools through a workshop designed by an industrialist is a marketing legacy inherited from Coca-Cola, Microsoft, IBM and others. It is undoubtedly also an acknowledgment of failure, because Pôle Emploi thereby frees itself from control of the training.

With the leitmotif “Building digital skills”, Google prepares a menu of 70 resources (tool discovery, resume writing, project idea, etc.) to be consumed on-site (face-to-face) or remotely from the job-shop site of Pole-Emploi.

There is also Google’s animation tour that crosses France with its Van (Bergerac, Niort, La Rochelle, Limoges, Villeneuve-sur-Lot) and its farandole of essential internships such as “keeping control of your image on social networks”. A whole program!

Nevertheless, it is not very worrying to generalize this industrial recipe with an actor that has been condemned several times by the High Competition Authority and the European Commission for its anti-competitive practices.

To read the press release from Pôle Emploi, these courses are mainly aimed at young people on employment contracts (CEJ) who want to discover the digital world according to Google… Is it training or formatting? Learning or conditioning?

Under the guise of good feelings, it is of course a commercial hype that hides the alternatives: French and European solutions, free software (really free) and which will permanently distort competition and “digital consumption” habits.

French universities smouldered by Google?

Cergy, Clermont Auvergne, Loraine, Paris 13, Paris Est Marne la Vallée, Perpignan, Picardie, Reims, Rennes… Dozens of universities are spreading the good word of Google, the great patron saint of Digital.

Universities wishing to qualify their students encourage their students to follow this course and receive a “Google Certification” recognized by IAB Europe, the lobby for internet advertising players.

A certification “in the fundamentals of digital” with no diploma value or any university value, if not an unwavering support of the universities for Google’s cause.

While at the end of 2022 the online solutions of Microsoft and Google are excluded from the school of National Education, exceptionally all French, these universities basically feed their students a free training “Google Digital Workshops”

We could sum it up like this: Microsoft and Google go out through the doors of the schools, but Google comes in through the windows of the universities…

The story might make you smile, but it illustrates how strategic evangelism is for Google, which declares 11,000 students and job seekers supported online and in training provided by partners.

The day when Google will have nationally recognized certificates and diplomas, then the circle will be complete: Google will be the education of the future!

G for Google, G for treat?

To conclude in a greedy way, it seems that Kagen France is largely broken by the spell of Google, whose informal slogan “Don’t Be Evil” no longer appears in its code of conduct for some years.

Google has become overpowered, multi-sectoral, parastatal and everything has grown: strategy, lobbying, like appetite… There is a risk of few crumbs left for digital actors in France and Europe if we do not protect our companies.

Moreover, how can the leaders of our public institutions co-operate with all conscience in such works?

It is urgent that these excesses (outside the market rules), which limit the sales opportunities for our digital actorseliminate the competition.

It is urgent that the decision makers in public institutions, our ministers and MPs give real meaning to the term “Digital Sovereignty” before we are eaten raw!

Sources:

Pôle emploi Ile-de-France – Partnership agreement with Google
https://www.pole-emploi.org/regions/ile-de-france/actualites/2022/pole-emploi-ile-de-france-et-google-signe-une-convention-de-partenariat.html? type=item

Pôle emploi Bretagne – Increase your digital skills thanks to Google
https://www.pole-emploi.fr/region/bretagne/actualite/monter-en-competence-numerique-g.html

Pôle Emploi – The Tour of Google Digital Workshops
https://www.pole-emploi.fr/region/nouvelle-aquitaine/les-filieres-qui-recrutent/filiere-numerique/semaine-des-metiers-du-numerique/les-evenements/la-tournee-des- digital-workshops.html

Job Store – Google Digital Workshops
https://www.emploi-store.fr/portail/services/googleAteliersNumeriques

Microsoft and Google expelled from school by National Education
https://www.latribune.fr/technos-medias/internet/fin-de-la-recreation-microsoft-et-google-exclus-de-l-ecole-par-l-education-nationale-942051.html

Leonardo da Vinci University
https://events.withgoogle.com/ateliernumrennes/google-ateliers-numriques-en-bretagne/

University of Reims – Google Digital Workshops
https://www.univ-reims.fr/formation/nos-certifications/competences-numeriques/la-certification-google-ateliers-numeriques/la-certification-google-ateliers-numeriques,21611,35825.html

University of Picardy – Google Digital Workshops
https://www.u-picardie.fr/reussite-et-vie-etudiante/actualites/ateliers-numeriques-google-630801.kjsp

University of Cergy – Google Digital Workshops
https://www.cyu.fr/google-ateliers-numeriques-novembre-2022

Paris 13 University – Google Digital Workshops
https://numerique.univ-paris13.fr/atelier-google/

La Rochelle University – Google Digital Workshops
https://www.univ-larochelle.fr/actualites/google-ateliers-numeriques-a-luniversite/

University of Rennes – Google Digital Workshops
https://soie.univ-rennes.fr/google-ateliers-numeriques

University of Loraine – Google Digital Workshops
https://factual.univ-lorraine.fr/node/10152

Paris Est Marne la Vallée University – Google Digital Workshops
http://www.u-pem.fr/universite/evenements/evenements/evenement/3093/google-ateliers-numeriques-une-formation-aux-fondamentaux-du-digital-du-24-au-26-janvier- 2022/

Clermont Auvergne University – Google Digital Workshops
https://www.uca.fr/actualites/toutes-les-actualites/formation/participez-a-la-formation-ateliers-numeriques-de-google-a-luca

University of Perpignan – Google Digital Workshops
https://www.univ-perp.fr/fr/google-ateliers-numeriques-upvd-in-cube

University of Reims – Google Digital Workshops
https://www.univ-reims.fr/formation/nos-certifications/competences-numeriques/la-certification-google-ateliers-numeriques/la-certification-google-ateliers-numeriques,21611,35825.html

Google’s informal slogan is no longer mentioned in the code of conduct
https://www.numerama.com/tech/376648-google-a-retire-le-slogan-dont-be-evil-de-son-code-de-conduite.html

Google – Supporting you in the digital transition https://grow.google/intl/fr_fr/about/

Play France Digital
https://www.lesacteursdunumerique.fr/

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