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In line with consumer expectations, more and more initiatives are helping to reduce the carbon footprint and the use of pesticides and to develop more sustainable viticulture models. But these initiatives are still reserved for the richest farmers.
Beer for the Belgians, tea for the English… wine for the French? But. While wine, a symbol of French gastronomy and national pride, remains firmly entrenched in the collective imagination – the country is still on the podium of the biggest consumers in the world, behind the US and ahead of Italy – its consumption has been constant. decline for thirty years. The figures speak for themselves: From 100 liters per inhabitant and per year in 1975, we have today risen to around 40 litres, according to figures from the National Committee for Trade Unions for Wines with Designation of Origin and Geographical Designation. The changing tastes of young adults who are more aware of their health, the enthusiasm for the non-alcoholic version of certain drinks, the decrease in the daily consumption of wine during meals or more advanced public health policies have contributed to this staggering decline. And when bottles appear on the table, many consumers demand them “more quality” and more “clean”. Don’t pay the price. The presence of pesticides and the winegrowers’ CO2 footprint are new criteria that are being particularly scrutinized. To the point that professionals, by choice or necessity, have accelerated their introspection in recent years, to better meet the new expectations of customers and leave a legacy, a different way of thinking about wine.
Barometer for innovation and solutions to rethink the sector, Vinitech shows