Shopify teams up with Meta and Google

The offer
Shopify audiences
» was supposed to allow merchants to collect their customer data and import it into the advertising platforms of the two American tech giants. 309793532/Jirapong – stock.adobe.com

In search of new income, the company offers a tool to bypass targeting restrictions.

Almost 75% market valuation skyrockets in 2022. Online sales solutions platform Shopify, which is currently worth $44 billion on Wall Street, has suffered greatly from the slowdown in e-commerce growth since the end of the pandemic, as well as the turbulent macroeconomic context . The Canadian-based company, which allows individuals and businesses to set up and run their own online store, had to lay off more than 1,000 employees, or 15% of its workforce, last summer.

In search of new sources of income, Shopify has just entered into a strategic alliance in digital advertising with Meta and Google. Through its new marketing tool Shopify audiences», the company intends to circumvent Apple’s App Tracking Transparency (ATT) policy. The latter, created in June 2021 by the American giant, introduced the obligation for applications present on its mobile application store to obtain consent …

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