Starbucks chooses Polygon (MATIC) for its loyalty program

Starbucks no longer hides its interest in Web3 and non-fungible tokens (NFTs). However, we have just learned that it is Polygon (MATIC), the scalability solution of Ethereum (ETH), which has the giant’s favor to develop its loyalty program. What will it look like?

https://cryptoast.fr/starbucks-polygon-matic-fidelity-program/

Starbucks chooses Polygon (MATIC)

Starbucks Web3 initiatives, which bear the fancy name of “Starbucks Odissey”, will therefore be based on Polygon. It will start with a loyalty program, which will offer its members digital stamps in the form of non-fungible tokens (NFTs). Then, it is a metaverse that seems envisaged by the brand:

“[Le programme] will allow access to immersive experiences around coffee, from exclusive objects and collaborations with artists to invitations to exclusive events.»

The interested can already register on a waiting list. The project will be launched by the end of 2022.

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Proof of Stake and carbon footprint

Polygon’s choice was made in part because of its green ambitions, according to Starbucks. The network aims to have a negative carbon footprint at the end of the year — a goal that will be facilitated by Ethereum’s impending move to proof-of-stake.

👉 Do you want to learn more about “The Merge”? Find our article on the transition from Ethereum to this new mechanism

According to Sandeep Nailwal, the co-founder of the scalability solution, Starbucks and Polygon share common valueswhich justified this partnership:

Polygon is a natural fit for Starbucks, as both companies place great emphasis on diversity, accessibility and sustainability. […] Polygon provides the ideal entry route for the arrival of Starbucks in Web3.»

The arrival of big brands like Starbucks in Web3 shows in any case the persistent enthusiasm for the field, even if cryptocurrency prices have been gloomy for several months.

👉 Find our guide – How to buy MATIC crypto (Polygon) in 2022?

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Source: Polygon, press release

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