The madness at 124 E. 14th St. has gone from disco to digital.
Zero Irving, the technology-focused boutique office tower on the former Palladium nightclub site, is closing out a banner year.
A 25,000-square-foot lease just signed with Dick’s Sporting Goods brings the 21-story, 176,000-square-foot project near Union Square Park to approximately 90% occupancy. Meanwhile, the building’s signature public element, a 10,000-square-foot Urban Space food court on the ground floor, opened its doors last week.
Dick’s is the parent company of GameChanger, the top-rated youth sports platform for live streaming and other sports interactions. GameChanger will occupy the 17th and 18th floors of the tower.
Conceived by RAL Development Services, JRE Partners and architectural firm Davis Brody Bond, Zero Irving has previously signed Melio Payments, Sigma Computing, Laurel Road, Alpine Investors and, the largest tenant, Civic Hall, a digital skills training and events space that will have six floors.
And another prestigious tenant arrives. Although the developers won’t confirm it, online newsletter The Information reports that Menlo Park-based venture capital firm Sequoia has leased its first space outside of California to Zero Irving, which will bring the tower to nearly 100% leased.
Asking rents started at $120 per square foot. Asking for the remaining two floors at the top is $180 per square foot.
The $200 million project was a big risk for the developers. They signed a long-term ground lease with the city, which owns the land, four years ago.
“It’s been a saga since then,” said RAL CEO Josh Wein. “We built it through Covid with all the uncertainties.”
He attributed his rapid hiring to sophisticated equipment suited to today’s tech companies. Employees will enjoy a large landscaped roof terrace; 14,000 square feet of event and conference space; and a full-service fitness center and bike storage.
Alternating floors offer dedicated double-height corner spaces with 23-foot ceilings and sweeping views from the upper floors.
Wein said the Union Square Park area has surged since the darkest days of the pandemic. He is optimistic about large office buildings of all sizes in Manhattan, but acknowledged that many “Class B and C properties are in real trouble.”
The GameChanger lease was handled by JLL on both sides – Simon Landman for the tenant and Mitchell Konsker, Ben Bass, Kristen Morgan, Danny Turkewitz and Carlee Palmer for the landlord.