Technology: D-Edge gets Equaero

The hotel technology leader announces the acquisition of Equaero, a digital marketing agency also recognized for its technology.

D-Edge, which uses cloud technology to provide services to hosting providers, announces the acquisition of Eaquero. Based in Paris, Equaero is a digital marketing agency that also stands out for its use of technology. It is also one of the referenced agencies Google Premier Partner.

D-Edge explains that “its expertise encompasses digital advertising techniques such as Search, Display, Social ad as well as natural referencing optimization (SEO). It is also one of the few agencies of its type to have developed in-house a state-of-the-art technology platform for campaign tracking and reporting, and to have achieved deep integration with major digital players, such as Google, Bing, Yahoo Japan, etc”.

A large portfolio with very large accounts

The acquisition of Equaero, a long-time partner of D-Edge, is “an important step in the development of [son] digital marketing activity. D-Edge thus completes its offer “with new services – SEO to name just one – and provides hoteliers with an exhaustive range of digital marketing services”.

D-Edge relies in particular on Equaero’s portfolio of very large accounts to target hotel chains. Now a 100% subsidiary of D-Edge, the marketing agency will retain “its organizational structure and its activity under the direction of its founder and CEO, Jean-Dominique Brivet, under the responsibility of Pierre-Charles Grob”, concludes a press release. .

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