Technology more present than ever in 2023 travel trends


It would seem that 2023 rhymes with travel in the metaverse, new generation travel agencies, digital nomadism or even “hands-free” travel according to Amadeus, which identifies 5 main axes in its Travel Trends 2023.

While Booking highlights 7 major trends that should mark the tourist landscape in 2023, Amadeus identifies 5, and almost all of them are directly or indirectly related to new technologies. Indeed, the technological revolution in the travel sector, like that of hospitality, is definitely underway. And the latter should become more and more important in the digital age.

The health crisis has reshuffled the cards, giving rise to new needs among travelers around the world. With international tourism picking up this year, tourist expectations are higher than ever and require relentless investment from industry players to deliver optimized experiences. In its Travel Trends 2023, Amadeus identifies 5 new developments that will play a role in these future developments.

In the collective imagination, we tended to foresee the impact of technology on travel in an entirely physical way, visualizing ever bigger and faster modes of transport. But today, things look very different. Individuals want to reduce their impact on the planet, while prioritizing human relationships and society at large. In this exciting new reality, technology enables us to achieve these goals. The Metaverse, biometrics, and traveler expectations combine to rapidly alter the landscape. It’s an incredibly exciting time for the sector.

Daniel Batchelor, Vice President, Global Corporate Marketing, Communications & Social Responsibility, Amadeus

The emergence of the metaverse

The metaverse is slowly gaining ground, allowing travelers to have deeper cultural experiences in a virtual world, such as exploring concerts and exhibitions. This new technology also offers enormous potential for pre-trip support and the ability to “try before you buy”. This innovation could therefore become increasingly popular as a means of testing more expensive items such as luxury cruises.

Walt Disney also wants to create a real-world theme park that will integrate a parallel experience in a 3D virtual world, while Seoul will lead the way with its “meta” project by 2023, with a platform called “Metaverse Seoul”. “. Ahead of the FIFA World Cup, Qatar Airways recently announced the creation of Qverse with meta-human cabin crew, providing an immersive experience for visiting, navigating and checking in at Hamad International Airport.

The acceleration of biometric payment

While biometric payments, through ApplePay and GooglePay, are now commonplace for both in-store and travel payments, they are expected to kick into high gear in this industry by 2023. Airports already use biometrics for the identification of travel documents, so the next logical step would be to leverage this identity check for all payments travelers make during their trip.

So, if a traveler uses biometrics to check in, drop off their bags and board the plane, these identity checks could also be used to cover payments they might make during their trip, such as adding of an in-flight meal, providing a seamless payment experience.

A few trials have already begun with travel retailer Hudson using the Amazon One biometric payment solution at their Nashville International Airport store, allowing customers to walk out while paying with the palm of their hand.

Travel lighter

Travelers are more aware of their carbon footprint and the cost of checked baggage, which has the effect of reducing the volume of suitcases. To help travelers get around with as little hassle as possible, hotels are increasingly offering rentals of bulky items, such as sports equipment and workout clothes.

At the same time, travelers seek to buy essential products on site, which allows them to support the community and engage with it, thus making their stays part of a sustainable and responsible approach.

International brands such as Hilton offer fitness devices and equipment, helping travelers get closer to a “zero suitcase stay.” A trend that is destined to develop and evolve.

The rise of digital nomadism

With the generalization of telework, more and more employees will leave their offices and their homes to work from several locations around the world. Workers will choose to spend more time with their loved ones on their national soil or can spend a month working abroad.

In this sense, more and more countries are developing visa programs and tax benefits to attract these new workers. Countries like Georgia, Croatia, Iceland, Malta, Portugal and Germany have already created official programs to attract digital nomads.

Amadeus also saw a 165% increase in searches for flights from Sydney to Bangkok during the month of September 2022 compared to 2019, as well as a 74% increase in searches for flights from Sao Paulo to Lisbon during the same months. respective months.

The evolution of business travel

If the resumption of business travel has been confirmed this year, the latter will no longer be as before. With the health crisis, many companies have implemented remote working policies, leading to problems of cohesion and collaboration between teams. “Intra-company trips” are therefore becoming increasingly popular, allowing teams to come together for the specific purpose of strengthening relationships.

American Express Global Business Travel even published a document called “Why Business Travel Is At The Center Of The New Company Culture”. With the employee experience more important than ever in the face of recruitment challenges across many industries, team travel programs will grow exponentially. These trips will notably help to motivate the teams, improve employee satisfaction and strengthen loyalty to the company.

Leave a Comment