the founders return to the work of artificial intelligence

The New York Times reveals that Sergey Brin and Larry Page have reportedly been called back to Google to speed up its AI plans as ChatGPT threatens its future.

The surprising popularity of ChatGPT, OpenAI’s tool, has caused panic at Google. Simply ask ChatGPT some questions to understand all the potential that this tool could have in the future to generate answers faster and in a more relevant way than a search engine like Google.

The threat

Microsoft has understood this and intends to work twice as hard on AI, especially working on mixing ChatGPT and Bing. At Google, that’s why the red alert for a few weeks to respond quickly to this threat.

In fact, if a tool like ChatGPT were to replace requests to Google in the use of Internet users tomorrow, the entire economy of the giant could be put at risk. Even today, it is thanks to the ads that appear on its search engine and related services that Google gets most of its income. The company is structured around this product.

Google would launch more than 20 projects by 2023

that New York Times informs us that Larry Page and Sergey Brin, the two founders of Google, would be back in the company to deal with this crisis taken very seriously by Google. Objective: monitor the giant’s strategy around the introduction of artificial intelligence and give a boost.

The two men would have validated the integration of chatbot functions in Google’s search engine. We can therefore imagine that in the future it will be possible to ask questions directly to Google, in a more natural way than today.

According to the American newspaper, it is more than 20 new products and a new version of the search engine that Google would like to unveil this year. These will not necessarily be applications aimed at the general public. Google would actually prepare tools for application creators androidwhich makes it easier to generate or correct code, or more generally AI-based products for businesses.

This is the first project followed with such great importance by Larry Page and Sergey Brin since their departure in 2019. Since then he could give some advice on Google’s long-term plans, but here again they would stand for business intelligence.

Don’t go faster than the music

The challenge for Google is to ensure the security of the tools that the company would like to develop around AI. The company cannot afford to take the same risks as a startup like OpenAI.

It is necessary for the Google search engine to continue to offer reliable results without abusing the engine’s dominant position. A generative AI like ChatGPT is able to pull many databases from its sources. Google must be careful not to infringe copyright to generate possible answers from its cat.

Last but not least, Google must ensure that it does not jeopardize its own business model. Here’s how to offer responses in a conversation while incorporating the idea of ​​sponsored responses.

The company therefore has to tackle big problems and wants to do it quickly to avoid any risk of new competition and at the same time ensure that it does not harm itself. We can understand the feeling of panic that arises from this moment.


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