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“We need to become indispensable to our customers,” says the longtime CEO of Google Cloud-only MSP.
For the first time ever, a 22-year-old managed service provider SADA this week held its own industry event, SADA Impact. The conference, which took place in Southern California, attracted participating companies and a range of names in technology.
As most channel partners know, SADA only teams with Google Cloud. The company made the switch in 2019 from acting as a multicloud MSP (it also worked with Microsoft Azure) to specializing with Google Cloud. So, SADA Impact aimed to show customers and prospects how it supports them through a variety of Google Cloud features. The event also highlighted own in-house capabilities—think business strategy consulting, cloud optimization, professional services, and more—to help attendees understand that MSP does more than just implementations. unique platforms. SADA achieved this through keynotes, general and technical sessions, fireside chats and, of course, more casual get-togethers.
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Tony Safoian, CEO of SADA took the time to discuss with Channel Futures the themes, trends and challenges that his fellow cloud partners need to take to heart as the channel, like everyone else, faces a difficult economy and changing customer expectations. We also highlight a few takeaways from SADA Impact. These feature SADA executives Safoian, Miles Ward and Sandy Hogan, and Google Cloud executives Jim Anderson, Darren Mowry and Robert Harper.
Check the slideshow above to hear Safoian and preview SADA Impact.