Zoom may be gearing up for its biggest expansion yet! Indeed, Zoom may be ready to move beyond video calling and collaboration, eventually planning to introduce messaging and calendar tools.
Zoom is one of the main communication platforms. Adoption of the company’s service has surged dramatically during the pandemic, and Zoom has been looking for ways to build on that momentum and build on its existing base. According to The Information, Zoom may be planning to introduce email and calendar tools to better compete with Microsoft Office and Google Workspace.
Calendar and email are both heavily used as scheduling tools, which means Zoom could integrate more deeply into businesses that already use it. And on the other hand, both Google and Microsoft are trying to squeeze out Zoom: Google Calendar’s “Meet” button seems to get a little bigger every day, and these companies are betting that their default status will eventually win out.
In many ways, this move makes sense. Slack was once the undisputed king of business messaging, but has seen its user base eclipsed by Microsoft Teams. This is largely due to the integration of Teams with the rest of the Office suite. Zoom is no doubt keen on building its own ecosystem, which would go a long way in avoiding defections in favor of Teams or Google Meet.
According to the report, the new features could be launched as soon as the end of the year. Needless to say, the Zoom battle will only begin with the launch of these features, as neither Microsoft nor Google will let it go. However, despite the difficulty of competing against Microsoft and Google, that’s exactly what Zoom needs to do to scale and stay relevant.
It will be long and expensive
Zoom was able to grow so quickly over the past few years by being additive: it was better for video than any other product in those sequels, and so people adopted it in droves. Today, Teams and Meet are two solid products. And with companies in the industry cutting back on spending, Zoom may start to seem superfluous for some budgets. So, in essence, Zoom has two choices: meddle even deeper in the way businesses work or risk being wiped out altogether. Surely the company saw what happened to Slack and is trying to avoid the same fate.
But if Zoom wants to tackle not just Teams and Meet, but Office and Workspace as a whole, he will have to prepare for a long and expensive fight. Google, even with its hugely popular suite of free tools like Gmail and Google Docs, has spent years trying to steal market share from Microsoft and still only succeeds in small bits. Few companies can afford to join the fight, let alone carve out a real market share.